Chapter 12 - Public Relations

1. Are public relations activities like image consulting ethical? Explain.

Yes. What is wrong with making the truth look good? PR is just making the truth look good to the public. It actually benefits the company, and even sometimes the customers. The problems that come with PR is when it becomes a telling of lies instead of the truth. PR is essential for some companies to keep their reputation and for businesses to thrive.

2. Showman P.T. Barnum epitomized 19th century press agentry with exaggerated claims such as those about Tom Thumb and Jenny Lind. Do such promotional methods exist today? Are there examples?

I don't believe such methods exist today. People are more critical of the press now a days, and the claims of those who run it. When something is said, usually someone will actually see if that source is accurate, especially if it seems outlandish. At least those who are more educated will be critical of such claims and advertising.