I believe it is simply society accepting what we are given. 20 years ago, the ratings for movies were much more different than they are today. For example, the movie Psycho, which was released in 1960, had a rating of M, for mature audiences. But today, that movie is considered hardly "bad" at all.
We, as a society, have been desensitized by what the movie producers are making. That is why each movie seems to try and one-up the other by more sex scenes, violence, nudity, or bad language. It's seems the more controversial the movie is, the more publicity it receives. Because we are becoming immune to these changes in movies, it seems we require more to make the movie good in our eyes.
2. If you were a movie producer, what would you do to make a box office hit in 2008?
I would make sure that there was plenty of drama, adventure, comedy and especially romance. The movie would have to appeal to both women and men, so that is why romance is so important. I think big office hits seem to have all of the essentials such as the ones I've previously listed.
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