Chatper 11 - Advertising

1. Select 2 advertisements you consider good and 2 you consider bad. Include the ads and explain what makes each a good/bad ad.

GOOD


This advertisement is good because it's very unique in it's approach. It's interesting, and different. You can understand exactly what message the advertisement is saying without it blatantly being thrown in your face.



This advertisement is so good because it sends off the message that without ketchup, your food will not taste delicious - instead, it may just taste like cardboard. It makes you think you can not live without the product. The presentation is wonderful, and very creative.

BAD


I don't think this advertisement is that good because first of all, the presentation isn't that interesting, or unique. It doesn't really make you want the product.



This advertisement just isn't that aesthetically pleasing. It could have used better text, better placement, and even a better photo.

2. Is advertising effective? Why? List some examples of where it did and did not influence one of your buying decisions.

I think advertising is very effective, if done right, and creatively. If you make the customer think that they can not live without that product, or that it will make life easier, you'll make them want it all the more. If you can make an advertisement stick out in someone's mind when they go to the grocery store and are deciding between which paper towels to buy, and your advertisement pops up, you'll know which one they most likely will choose.

Advertising influences some of my decisions, but not all. Price definitely has a bigger say sometimes, but there are certain cases where an advertisement has affected one of my purchases - such as food. If I see a food advertisement on TV that is promoting something that looks good, I'll usually consider buying it. If I'm hungry, it has even a bigger influence. Sometimes I'll drop everything and go get something from that restaurant, store, etc. Advertisements don't really influence the more important things in my life such as which bank to bank from, where to get my car repaired, which insurance to choose, and what make-up to wear. :) For those life decisions, I rely more heavily on others opinions or recommendations.